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POWERBAR

TOUR DE FORCE. THE #POWERBARTOUR

The international campaign #powerbartour made it possible for amateur athletes to digitally compete with the pros riding the Tour de France. In the end it turned out that the participants were on par with the pros: while the pros at the real Tour de France rode 3.360 kilometres, the winner of the #powerbartour clocked 4.262 kilometres.

 

9M
impressions were achieved
by using the hashtag
#powerbartour
2M
new contacts were generated
through the unique activation
and communication strategy
3X
users visiting the PowerBar
website was increased 3
times during the campaign

BMW

COMMUNICATION ACROSS MANY BORDERS

EIGHTYDOTS is the lead agency for the BMW sales regions Africa, Caribbean and Eastern Europe. That’s 49 countries of vastly different sizes, cultures, development levels as well as different environmental, economical, social and political backgrounds. Still, we always manage to come up with ATL and BTL concepts and digital strategy that work across the region.

 

49
markets are daily
supported by
EIGHTYDOTS
3
different launch concepts
were developed for the
new BMW 7 Series
3,7
Million BMW fans
on Facebook in these
regions – and counting

MINI

DRIVING DIGITAL

Since 2016 EIGHTYDOTS is the digital lead agency for 29 countries worldwide. We’re not only developing all digital advertising activities for the region, but also a new website concept. On top, we take care of the market specific rollouts for all global MINI campaigns. 

 

29
MINI markets are
supported by
EIGHTYDOTS
240
million mobile users live in the
MINI Importer Region Africa,
Caribbean & East Europe
3
languages as standard –
all of our campaigns are
produced at least in
Russian, English and French
IMPRINT