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PowerBar is an American producer of sports nutrition ‘Made by athletes for athletes.’
We enabled PowerBar Europe to relaunch their corporate websites in all their European Markets and built up their presence on Social Media.

Collaborating on a new scale.

While relaunching the PowerBar website, we helped the European marketing team to develop a more effective collaboration model with the markets. It included specific market support packages (e.g. for SEO or website management services) which led to a decrease of costs on market level, an increase in take-rates of new website content and an overall more effective implementation process.

Collaborating on a new scale.

THE SHIFT TO A SERVICE ORIENTED COLLABORATION MODEL HAS HELPED POWERBAR TO ACHIEVE A MORE EFFECTIVE PARTNERSHIP WITH THE MARKETS.

Power Bar Mock Up Web

Ensuring success on Social.

The goal of managing PowerBar's Social Channels was clear: streamlining organizational processes and build up communication strategies for each channel. That foundation would help us when implementing the strategy on market level and scaling it throughout the region. Additionally, we defined communication strategies for each touchpoint to maximize the potential while still keeping communication consistent overall.

TOGETHER WE CREATED...

  • ...consistency through centralized content planning for all markets
  • ...proactive community management on all social touch-points
  • ...campaigns that strengthen the community engagement of PowerBar

Smarter and Connected Campaigns.

When it came to creating campaigns, we again asked ourselves: how can we create smarter campaigns with lasting business impact? Our answer was clear: an integrated campaign that delivers on the brand's purpose and promises and also ensures in the long term active engagement of their target audience. As an official sponsor of the Tour de France, PowerBar wanted to show that they are committed not only to professional sportsmen, but also the everyday athlete. That's why we created the #POWERBARTOUR: a cycling event similar to the actual Tour de France where participants could enter their completed tour stages on the PowerBar Website and win prizes.

Smarter and Connected Campaigns

The combination of higher social media engagement and an increased reach through performance marketing helped PowerBar to achieve their best performing campaign.

The results.

2Mio

Earned media contacts

4000

Cycling stages completed

166%

Increase in returning visitors

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Our proven approach will help you to make marketing the driver for a customer-centric strategy within your company and your work will have the impact you've always wanted.

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