Hero

THE DIGITAL TRANSFORMATION OF NEFF.

Scroll

NEFF, the premium home appliance brand of BSH, stands for creative cooking. EIGHTYDOTS has supported NEFF in bringing the brand closer to their customers through digital transformation.

THE INGREDIENT - DIGITAL COOKING INSPIRATION EVERY DAY

THE
INGREDIENT -
DIGITAL
COOKING
INSPIRATION
EVERY DAY.

Every 10-15 years. That's how often creative cooks buy a new kitchen appliance, be it an oven, dishwasher or hood. And in between? We bridged the gap by providing NEFF's existing and potential target group through the digital platform “The Ingredient” - to keep customers inspired, active and interacting with the brand at all points of their customer journey.

Our approach

We set up an interdisciplinary team, helping NEFF to create experiences that put the customer first. Together, we continuously measure and evolve customer engagement to guarantee constant feature improvements and optimization of the platform. We help to seamlessly connect the whole digital ecosystem, ensuring the right content on the right touchpoint.

Our results.

82k

unique visitors in the first launch period

17

markets implemented within 1 year

Creating memorable experiences for cooking enthusiasts is our mission at NEFF. EIGHTYDOTS helps us to understand what drives our customers worldwide and to share our passion for cooking with them on all digital touch points.

⎯⎯ M. Beltrán, Head of Global Communications, NEFF

Neff Mock Ups2

A NEW
CENTRALISED
DIGITAL
PLATFORM.

From diverse content in multiple content management systems to one global digital platform. EIGHTYDOTS supported NEFF and aligned all global and local needs. In 2017 a website relaunch was managed and rolled out to a technically sound globally. A new content distribution process decreases time to market and enhances a consistent infrastructure, all with global control and local flexibility.

The results.

22

Market rollouts in 1 year

74%

of target group confirm a more premium brand experience

70%

Increase in inspirational content for cooking

Get in touch with us?

Get in touch with us

Want to know how we can help your brand grow?

Contact us
Get in touch with us

Want to see more references?

Back to overview

How do we create impact?

Go to our approach