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Monthly DOTS Digital Digest - Mar. ‘21 Edition

EIGHTYDOTS

by EIGHTYDOTS

30.03.2021

Article

Welcome to the March edition of the DOTS Digital Digest. From International Women’s Day activities to features that promote more inclusivity, and announcements of the testing of long awaited features, this month has been on fire. Keep on reading for a snackable roundup of the most relevant digital news in the last couple of weeks!

Social Media Trends and Key Data Report for 2021


The technology news company Tech.co released its yearly social media trends report for 2021 at the end of February. Along with their detailed platform analysis, they’ve also put together a handy infographic, which outlines the key data per platform. This just may help us decide which platforms to focus our marketing efforts on this year. You can find the full infographic here. And read the full report here.

Instagram Tests New Auto-Captions Option for Instagram Stories


In an important step towards a more inclusive platform, Instagram has started testing a new auto-caption option for Instagram stories in the form of a sticker. This feature, which was already available on Facebook’s Threads app, could be officially launched to Instagram in the near future. In the meantime, Threads (Android | iOS) is a good temporary solution.

TikTok Rolls Out a Q&A Feature and Adds New Comment Review Option


These two new features rolled out by TikTok gives creators more control and more options to engage with their communities. By implementing these features, TikTok aims to improve user experience in the platform. You can find all information about the Q&A feature here and the Comment Review Option here.

March has been a busy month for Twitter too…


Twitter has been on a race against the clock to develop their Clubhouse-like platform, Spaces. With a private beta version launched for a selected bunch of iOS and Android users earlier this month, and news of private rooms and potentially the options to record and reuse rooms roaming the interwebs, this may be the fastest launch ever of a tool developed by Twitter. Will they reach their goal of opening up the feature to everyone by April? In the meantime, you should be able to participate in already existing Spaces rooms.

Advertisers on Twitter should not feel left out. Building up on the feature they released last year, giving users the option to limit who could reply to their tweets, the company announced a similar new feature giving brands more control over their promoted Tweets. This should help limit the amount of trolls reacting to Tweets, and enable healthier conversations. See the announcement Tweet here.

In addition to Spaces as their potentially game-changing feature and their advertisers’ updates, this month Twitter has also released its 2020 Annual Inclusion and Diversity Report. The document includes the results of their yearly paid equity study, which found “that Tweeps are paid equitably across Twitter, with women earning 100% of equivalent male Tweeps, and US Tweeps who identify as underrepresented minorities (URMs) earning 100% of equivalent white Tweeps.” You can read the full report here.


Facebook Starts Testing the Option to Share Instagram Reels to Facebook


Rumour has it that Facebook has started testing the option of sharing Instagram Reels to Facebook’s news Feed and Watch tools. Enabling this could mean a potential reach increase and a boost in exposure. Read the full article here.

What Did Platforms Do for International Women’s Day?


PINTEREST


In honour of International Women’s Day, Pinterest launched a new shop collection featuring women-founded small businesses showcasing hundreds of products all made, designed or imagined by women. On top of that, they created a fund to support nonprofits helping women.

LINKEDIN


Research has shown that the pandemic has disproportionately affected women in the workplace, with job losses being 1.8x greater in comparison to men. For that reason, and to mark International Women’s Day, LinkedIn decided to unlock LinkedIn Learning Courses to help women get back into the workforce.

TIKTOK

During Women’s History Month, TikTok celebrated “the incredible women who use their strength, intelligence and creativity to make a lasting impact on the global TikTok community and beyond.” With a busy schedule of Live programming featuring female creators, the platform wants to showcase what happens #WhenWomenWin.

FACEBOOK


To coincide with International Women’s Day, Facebook officially launched a few new features. The highlight was the new multi-participant Instagram Live rooms. Besides that they added a new category in the Community Help dashboard, which will make it easier to organise charity drives and collect necessary items through Facebook and its tools. On top of that, they launched their new range of stickers and a campaign elevating voices of inspiring women. You can read more about this here and here.

Webinar alert!


And last but not least, we will be co-hosting a strategy-focused webinar together with Khoros, the leading customer engagement platform, on the 29th of April. During the session, global marketing leaders at Danone and more will share the challenges that international brands face in their global marketing. We will then discuss how to scale your global marketing without sacrificing efficiency or consistency and will give you actionable insights on how to implement global marketing strategies on a local level.

Secure here your free spot now! We look forward to seeing you there! And don’t worry if you can’t make it, sign up to receive the on-demand recording.

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