Monthly DOTS Digital Digest - June ‘21 Edition





June has been quite the month in the digital sphere. Keep on reading for a snapshot of the most important news that may affect you and your marketing plans in the coming months. From Facebook’s dreams in AI to Google making their Workplace suite available to everyone for free, you don’t want to miss these headlines.

This month we are starting with a bit of data...

INFOGRAPHIC: Top 50 International Influencers by Follower Number

Ever wondered who the top influencers are beside the usual suspects? (We are looking at you Ariana Grande, Selena Gomez and Taylor Swift). Check out the following infographic for the full list including their audience demographics!

Google Makes Its Workplace Suite Available To Everyone For Free

Previously known as G Suite, Google’s Workplace Suite allows users to access advanced features such as @-mentions or presenting files from the Google Suite directly on Meet calls. All you have to do is turn on the Google Chat on your Gmail. You can read more on this and other updates on the Google Workplace Suite here.

Bitcoin Is Now Legal Currency In El Salvador

El Salvador has become the first country to vote for the cryptocurrency to become legal within its borders. We are curious to see if any other countries will follow. You can read the full article here.

Facebook Launches The Nethack Challenge

As part of this years’ NeuroIPS competition, Facebook has launched the NetHack challenge; a competition in which teams will develop AI agents to play the game of NetHack (the most challenging game ever) using the NetHack Learning Environment (NLE) launched by Facebook last year. You can read more about this here and about NeuroIPS here.

Twitch Expands Marketing Opportunities For Partner Brands Partnerships On Their Owned Channel

With this expansion, partners will be offered opportunities to sponsor segments on Twitch’s non-competition related content. The first two announced partners are Chipotle and Ally. You can find out more here.

And last but not least...

Instagram June Updates

The most awaited Instagram feature in a while was finally launched. Social Media teams out there cheered in June the arrival of insights for Instagram Reels and IG Live. Whether this will be a game changer or not, only time will tell. In the meantime, we're all welcoming that extra bit of data!

On top of that they also added a few more features to their branded content tools for further transparency.

What do you think about these additions to Instagram? We'd love to hear your thoughts.

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