Monthly DOTS Digital Digest - July ‘21 Edition





Where did time go? How can it already be July again? And not just any July, a very busy one! Social media giants have been very prolific the last few weeks with several releases and BIG announcements, such as Instagram’s goal to move away from its photo-sharing roots towards a video-first empire, YouTube’s global roll out of its TikTok-competitor Shorts or Google delaying the blocking of 3rd party cookies to sometime in 2023, among others. Keep on reading to find out more about some of the most relevant news of the last few weeks and what they may mean for your marketing efforts.

Let’s start with some useful resources to up your business’ email marketing game.

INFOGRAPHIC: The Importance Of Email Marketing For Business

Who would have thought all those years ago that email marketing would still be a thing in 2021? Well, it still is and at least for now it is still going strong. We all know that being on social media these days is a must but it’s also important to not oversee the undeniable benefits of a healthy email marketing strategy. It doesn’t only provide a direct connection to your target audience (think 1-on-1) but also has the potential to provide a much higher level of commitment from them.

Emailtooltester have put together this infographic with some very relevant information and useful data that will help you develop your next email marketing strategy.

Besides the above stated benefits of email marketing, another important reason to brush up on your business email efforts is the constant changes the digital landscape goes through. For example, Google announcing a few months back that they will soon start blocking 3rd party cookies. Even though they recently decided to delay this to sometime in 2023, changes like this affect marketing efforts worldwide.

This brings us to the next piece of WOW-news…

Instagram Is No Longer A Photo-sharing App

Adam Mosseri, Head of Instagram, has been giving regular updates and myth-busting rumours around the inner works of the photo-sharing app. Most of his video updates have sparked some debate around the Internet but none as much as his end of June update on the platform’s current priorities and plans for the near future.

Citing Mosseri “I want to start by saying, we’re no longer a photo-sharing app, or a square photo-sharing app,” he said. “The number one reason people say that they use Instagram in research is to be entertained. So people are looking to us for that.” He went as far as mentioning TikTok and YouTube as their biggest competitors.

Long story short, there are big (yet to be expected) changes coming to the world’s favourite photo-sharing app.

What does this mean for businesses? If the insights and data from the last few years weren’t clear enough, now it should come across loud and clear: if video is not in your (marketing) plans and budgets yet, you should start investing in it asap.

You can watch Mosseri’s full update video here.

Staying on the video train...

A Livestreaming Company Streamlabs Launches A New Video Tool

Welcome Crossclip. This free tool will enable users to convert Twitch clips into social friendly formats to share on TikTok, Instagram Reels, YouTube Shorts and Facebook.

Filling a gap in the market, Crossclip has the potential to make it easier for creators and businesses to effortlessly make the most of their available content in a time when being present on all social channels is a must. This should allow us to reduce costs by simplifying the cross-promotion process.

You can read the full article here.

And now that you can easily cross post your video content, why not try YouTube’s take on TikTok and Reels?

Youtube Shorts Is Rolling Out Globally

After its test roll out in India, as well as the UK and US, last year, YouTube’s take on TikTok is finally coming to over 100 countries globally, the video giant announced recently.

What makes it different from its competitors, is that it is fully integrated in the already existing YouTube ecosystem.

What does that mean for businesses worldwide? Well, only time will tell but for now, as with most new formats, new adopters may have that rare headstart to reach their audience’s undivided attention. When done right, of course.

And last but not least,

Live Sessions On Pinterest

In case you missed it a couple months ago, Pinterest started testing hosting live sessions directly from its platform.

Currently only available via the mobile app, these live sessions cover topics such as senegalese cuisine and paper quilting, among others. You can check all past and future sessions here.

This can be a great place for brands in relevant industries to reach interested users in a creative and engaging way. Be it through sessions with partners or hosting them themselves.

Do we see a trend here, yes we do! Video is booming!

What do you think, is video the future of marketing? We’d love to hear your thoughts.

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