ED is digital lead agency for MINI in 29 markets worldwide

EIGHTYDOTS sets out to achieve the maximum for MINI. From the end of 2015 EIGHTYDOTS will take over as the digital lead agency for MINI in 29 markets worldwide. The main tasks of the agency include the development of a digital communications strategy and the development of regional, digital campaigns. EIGHTYDOTS also will work as an interface between the central MINI marketing teams and the sales organisation.

In order to ideally support the MINI brand in the very different markets, EIGHTYDOTS has put together a dedicated MINI team. Guntram Kopp, co-founder of EIGHTYDOTS: "MINI and EIGHTYDOTS is a perfect match. We have a very similar set of values, in particular a lot of passion for what we are doing. We look forward to the coming years."