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EIGHTYDOTS Summer Reading List.

EIGHTYDOTS

by EIGHTYDOTS

17.10.2021

Article

Summer is officially here, and for a lot of us, that means more time for reading. If you’re looking for a great marketing book that’s going to stick with you longer than your average beach read, then you’ll be happy to hear we have compiled the some great catches for a stimulating, conversation-starting summer ahead.

July

The Insights Revolution: Questioning Everything by Andrew Grenville

This book is about the importance of insights in today’s business world.

In spite of all the readily available information, the insights industry is stuck. This book tries to find solutions to current problems in a practical and implementable way in order to help the industry move forward and thrive.

This little book is packed with interesting interviews with experts from all walks of life. It is particularly interesting for anyone working on an insights team.

“Insights is the transition point between data and a decision. The insight is not the end goal. The next step is what matters.”

⎯⎯ Andrew Grenville

June

Shackelton’s way: Leadership Lessons from the great Antarctic Explorer by Margot Morrell and Stephanie Capparell

This book is about inspiring a team in tough times.

Ernest Shackelton and his crew of 27 men lost their ship, the Endurance, in the Antarctic coast in 1915 and got stuck there for almost 2 years. He kept his team motivated despite the difficulties and the uncertain future. All of them survived.

This book is a masterpiece in crisis management and even one century afterwards, the Shackelton learnings are still quite accurate.

“Difficulties are just things to overcome after all”

⎯⎯ Margot Morrell and Stephanie Capparell

May

The 7 Habits of Highly Effective People by Dr. Stephen R. Covey

Sets the foundation for professional effectiveness – increasing productivity, restoring balance, and developing greater maturity and responsibility.

This book is a business and self-help book in one, inspirational, developmental and practical.

It will help you to learn how to take initiative and to balance key priorities.

By applying the 7 habits you will boost productivity at work:

Habit #1 – Be proactive. ...

Habit #2 – Begin with the end in mind. ...

Habit #3 – Put first things first. ...

Habit #4 – Think Win-Win. ...

Habit #5 – Seek first to understand, then to be understood. ...

Habit #6 – Synergy. ...

Habit #7 – Sharpen the saw.

If we want to change something, we have to start with ourselves and in order to do that we need to modify our perceptions.

⎯⎯ Dr. Stephen R. Covey

April

Nudge: Improving Decisions about Health, Wealth, and Happiness by Richard Thaler and Cass Sunstein

Thaler and Sunstein bring light on our decision making process through key principles of behavioral economics and demonstrate how small things can influence/nudge our daily behavior.

This book will change your perspective on your decision-making and show you how you can make better decisions in your everyday life with the help of several concepts: herd behaviour, the choice of architecture, framing, anchoring, representativeness and many others.

The idea is that choices depend, in part, on the way in which problems are stated.

⎯⎯ Richard Thaler and Cass Sunstein

March

CONTAGIOUS: How to build word of mouth in the digital age by Jonah Berger

In Contagious, Jonah Berger presents a clear framework to explain why certain things stick and others don’t, giving the reader a glimpse into the inner works of human behaviour and tools on how to influence it.

One of the most interesting bits of reading this book was learning about the different aspects that make things catch on or as Jonah Berger calls it “the principles of contagiousness”. Particularly fascinating is the concept of social currency and its implications not only in marketing but all aspects of everyday life.

Definitely check out our further reads by Jonah Berger: The Catalyst & Invisible Influence

People don’t want to feel like they’re being told something – they want to be entertained, they want to be moved.

⎯⎯ Jonah Berger

February

Gap Selling by Keenan

Keenan overhauls a classic sales approach and brings you to a completely new level of customer relationship management focused on problem solving.

He offers a fresh and provocative formula for helping customers realize that the pain of staying the same is actually worse than the pain of change.

Check out videos from Keenan before reading the book. Keenan has an inimitable style with no filter and straight to the point. It is nice to have this picture in mind while reading the GAP SELLING.

Every sale starts with a problem. If a problem doesn’t exist, there is no sale - period.

⎯⎯ Keenan

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