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Insights that fuel customer-centricity.

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A good starting point to work customer-centric is quite simple: listen to them.

By now if we tell you that we live in the golden age of data, it’s already old news. Which is why we incorporate insights into everything we do. And we don’t do it for the sake of doing it, but because we believe that we only create success for the brands we work for if we create value to their end-customers.

How?

WE LISTEN TO CUSTOMERS ON SOCIAL AND ANALYSE THEIR BEHAVIOUR
WE USE AI TO PREDICT CUSTOMER VALUE MORE ACCURATELY THAN EVER BEFORE
WE USE QUALITATIVE FEEDBACK OF CUSTOMERS BECAUSE THEIR PERCEPTION IS REALITY

Social listening is a relevant source to create country-specific content strategies on a global scale. As an example, our customer-centric approach, that also includes smart paid and earned media strategies, made BMW the most relevant premium automotive brand on Social Media in 100% of our consulted markets worldwide. Within less than two years. But our approach does not only provide massive impact on market level for those international brands. It also enables central marketing teams to get more transparency on customer expectations and reactions across the world in real-time, to create more relevant content and campaign concepts and to build up new services that really make a difference in the customer experience.

What impact did that have?

Segment leader in 100% of our consulted markets in terms of fan engagement

120% increase of products viewed on manufacturer’s website

20+ market-specific content strategies created

Engagement Prediction with 99,8% accuracy

Return to Impact page.

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