Hero

Customer Experiences that deliver on marketing and sales objectives.

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Who should be in charge within a company to optimize the experience customers have with them? For us that’s clear: it has to be marketing. Who else has the privileged position to create and retain the change in a customer’s mindset?

At EIGHTYDOTS, we are thrilled to make things better by making this change happen on behalf of the brands we work for. The tricky part is that there is far more to lose than to win: the risk to drive disloyalty with a customer interaction is four times higher than the opportunity to create loyalty. And it’s getting even more challenging when your expectation is not only to keep the status quo but to create trackable immediate business impact through these interactions.

For brands we make this happen, the following is our starting set:

PINPOINT OPPORTUNITIES ON THE CUSTOMER EXPERIENCE JOURNEY
FOCUS ON MEMORABLE INTERACTIONS AND START BY ELIMINATING BAD CUSTOMER EXPERIENCES FIRST
CREATE NEW DIGITAL SERVICES THAT HAVE DIRECT BUSINESS IMPACT

We focus on mapping out experiences which are memorable and which are below a customer’s expectations and start by eliminating unfavorable one’s first. On top , we connect digital channels to relevant sales objectives and create services that pay into those objectives for specific phases in the Customer Journey. For example: this led, to 8x more started test drive appointments through social media for one of our automotive clients, eliminating the question of whether marketing on that touchpoint is creating substantial ROI.

What impact did that have?

8x more test drive appointments from social

140% increase in returning website visits


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